Video Advertising
The power of moving image, without a broadcast budget.
Online video advertising delivers the emotional impact of film in a targetable, measurable and highly cost-efficient way. We plan and buy video advertising across the major online video
platforms and broadcast video on demand (BVOD) services, reaching viewers who are actively choosing to watch, in a context where video creative performs at its best.
Just some of our Video partners
Online video formats we buy
Pre-roll and mid-roll video
Ads served before or during video content on major platforms
YouTube advertising
The world’s second-largest search engine, with rich demographic and interest targeting
BVOD (Broadcast Video on Demand)
Catch-up and on-demand services including ITVX, Channel 4, and Sky on demand
Connected TV (CTV)
Advertising on smart TVs and streaming devices, reaching viewers in the living room
Outstream video
Video placements within editorial content, outside of video players
Online video vs. traditional TV
Online video and traditional broadcast TV serve different objectives and reach audiences in different ways. Video advertising is typically more targeted, more measurable and more accessible for brands without a broadcast-scale budget. It’s also increasingly where younger audiences, and many multicultural community audiences, choose to watch.
For campaigns that need both, we plan across online video and TV together, ensuring the media mix is built around the objective, not the channel.
FAQ’s
How much does online video advertising cost?
The costs will vary depending on the ad duration, the number of impressions desired, the overall reach of the podcast and the audiences targeted.
What is the minimum budget for video advertising?
Smaller budgets will attract lower numbers of impressions, so understanding the objectives is important in determining budget, or where to allocate it.
Can I advertise on YouTube through a media agency?
Yes, YouTube advertising can be an effective tool, and can be managed by an agency like us.
How does video advertising compare to TV advertising on cost?
The targeting varies, and also the responsiveness of the audience. Number of impressions, reach and the specific channels will all affect results and comparisons.
