TV Advertising
Reach millions, build trust, and own the room.
Television remains the most powerful mass-reach advertising medium in the UK. A well-planned TV campaign builds brand awareness at a scale that no other channel can replicate. Additionally, the combination of audio, visuals and storytelling makes TV advertising uniquely effective at creating the all-important emotional connection with an audience.
We plan and buy TV advertising across all the major UK broadcasters, from network campaigns to highly targeted regional and specialist channel placements.
Just some of our TV partners
TV formats we plan and buy
Network TV
ITV, Channel 4, Channel 5 and their family of channels, reaching audiences at national scale
Sky and satellite
Targeted placements across the Sky portfolio, with audience-led spot buying
Regional TV
Geographically targeted campaigns in specific ITV and Channel 4 regions
DRTV (Direct Response TV)
Performance-led TV buying designed to drive a measurable response
Sponsorship
Programme, weather and section sponsorships for consistent brand association
Ethnic and multicultural TV channels
The UK has a rich landscape of specialist TV channels serving South Asian, Black British and other multicultural communities — including Zee TV, B4U, Colors TV, and others carried on Sky and Freesat. We plan and buy across these channels for brands looking to reach specific communities through trusted, culturally relevant broadcast environments.
FAQ’s
How much does TV advertising cost?
The channels used will have a big impact, as will competition caused by seasonal influences. The duration and reach will also impact costs
Is TV advertising only for big brands with big budgets?
This is a common misconception, but the simple answer is no. There are many ways to advertise on mainstream TV, targeting specific audiences, without the requirements of budgets leveraged by the big companies.
Do I need to provide my own TV advert?
You can provide your own content, if you have the capability to produce it. If you don’t, we have creative partners we can use to create your advert for you. In some cases, ads will need to complete an approvals process before being accepted.
What is the minimum budget for a TV campaign?
With the targeting available, even small budgets can be used effectively and the costs will depend on a range of factors. Talk to us to help us understand your objectives and we can create a plan for your campaign.
How do you measure the effectiveness of a TV campaign?
Most clients measure traffic to their website, Google trends, or even spikes in sales to gauge the effectiveness of an ad campaign.
