Underground & Rail Advertising
Captive, engaged, and on the move.
Rail environments offer something rare in out-of-home advertising: a genuinely captive audience. Passengers waiting on platforms, sitting in carriages, or moving through stations have limited distractions and high dwell times. All of this means your creative gets seen, read and retained.
We plan and buy advertising across the national rail network and the London Underground, from individual station takeovers to network-wide campaigns targeting commuters and travellers.
With multiple stations along popular routes, a multi-site campaign can add an important repetition to audience exposure, catching a specific demographic at multiple touchpoints along their journey.
National rail advertising
The national rail network reaches millions of passengers daily, from urban commuters to long-distance business and leisure travellers. We plan across all rail environments, including station concourses, platforms, ticket halls and on-train formats. Rail advertising typically reaches an affluent, educated audience with high purchasing power.
Some of our Underground & Rail campaigns
FAQ’s
How much does rail advertising cost?
As with most OOH advertising, the costs can vary greatly depending on the ad type, duration and seasonal influences.
Can I target a specific train station?
Yes, specific station targeting is quite common and can help to target specific demographics and audiences.
How long do rail advertising campaigns run?
Ads at stations are generally displayed for a minimum of two weeks, with shorter durations achievable through digital options.
What is a station domination?
This is effectively a takeover of all advertising options for a station, with one advertiser purchasing all available options for maximum exposure for a defined period of time.
