Having run this campaign on the underground now for a few years now. Being a Ski client they have a limited window of influence, therefore it is imperative that everything runs smoothly. We closely manged the timelines to ensure that everything was delivered on time and helped Maison Sport to book out as many Ski instructors as possible during the campaign. They have to target an niche affluent audience in London to ensure there is little to no wastage in the campaign. We help them select stations where this audience indexes higher and therefore delivers the ROI they want.