FAQs
Frequently asked questions about the business and processes.
Business & process questions
Do you own any media or advertising space?
No, we work directly with the media owners who own the advertising space and use our relationships and knowledge to find the best solution for your campaign objectives.
How long does it take to plan and launch a campaign?
The truth is that there is no fixed timeframe, because every campaign is bespoke. Timeframes will depend on a range of factors including the specific strategy, campaign budget and the level of audience targeting required.
Is there a minimum campaign budget?
The recommended budget will depend on which media you want to advertise on and the duration of the campaign. If you’re unsure, get in touch and we can determine what can be done on a discovery call.
Do I need to have my own creative or can you help with that?
We can help develop your creative through our trusted partners, or we are happy to work with the creative you supply as long as it meets the requirements of the media owners.
Can you work with my existing creative agency?
Absolutely. We are very familiar with the way creative agencies work, and are always happy to work directly with your agency.
How do you charge for your services?
It really depends on the scale and scope of each project, but we keep our fees competitive, and we know that we represent good value for money.
What reporting do I get during and after a campaign?
We report on the metrics that are available to us. Digital media usually offers more data and insight, but we will always endeavour to show you meaningful statistics that help you quantify your ROI.
How do you measure whether a campaign has worked?
In reality, this is a question only you can answer. Depending on your objectives for success and factors including the customer experience received, there are a lot of variables. We will report as much information to you as we can, but ultimately the success can only be measured by you.
What happens on a discovery call?
This is our chance to learn as much about your business, your goals and your overarching strategy to determine how we can best support you to deliver on this through advertising channels.
Agency-specific questions
Do you offer white-label media buying for agencies?
Yes. We can do this for agencies who need us to plug into their existing capabilities and we are very familiar with agency operating practices to make the process as smooth as possible.
How does the agency partnership work in practice?
We’re flexible, to reflect the variables in your project. We are more than happy to operate one-off, single activation campaigns or we can be available to you for a more comprehensive ongoing level of activity through a retainer.
Will our client know you’re involved?
That’s your choice. We are happy to liaise directly with your clients, but equally happy to operate behind the scenes if you prefer.
Can you handle a single campaign or do you need an ongoing relationship?
We can do both, and whatever works best for you, we will work with you to determine the best plan of activity.
