ChatGPT Advertising
Reach your audience at the moment they are making a decision.
ChatGPT has changed how people research, compare, and choose products and services. Hundreds of millions of people use it every month to ask the questions that used to go into a search engine. With the launch of advertising in ChatGPT in the UK in June 2026, brands can now appear inside those conversations at the exact moment a potential customer is actively considering their options.
This is not display advertising and it is not search. It is a new category of media that reaches people when they are engaged, focused, and looking for answers. We plan and buy ChatGPT advertising as part of a wider media strategy, helping brands integrate conversational AI into their existing campaign activity.
How ChatGPT advertising works
Contextual targeting
Ads matched to the conversation, not keywords. Your brand appears when the discussion is relevant
Single ad placement
One sponsored placement per response. No competing ads on screen
Pay per click
Budget only spent when someone engages.
A strategic channel, not an experiment
The brands that moved early on paid search, programmatic display, and podcast advertising gained a lasting advantage in those channels. ChatGPT advertising represents the same kind of opportunity.
This is about integrating a new, high-intent channel into your media strategy before your competitors do. We provide full planning and buying support, from identifying the conversational contexts that matter most to your brand, through to campaign setup, management, optimisation, and reporting.
Every campaign is planned as part of your wider media activity, not in isolation.
FAQ’s
What is ChatGPT advertising?
Sponsored placements that appear below ChatGPT’s response when users ask questions relevant to your product, service, or sector. The ads are clearly labelled as sponsored and do not influence what ChatGPT says in its response.
How is ChatGPT advertising different from paid search?
There are no keywords to bid on and no search results page. Ads are matched to the context of the entire conversation, which picks up on nuance and intent that keyword targeting misses.
Who sees the ads?
Users on ChatGPT’s Free and Go plans. These are active users who are researching, comparing, and making decisions across every sector and topic.
Can ChatGPT advertising reach multicultural and diverse audiences?
Yes. Conversational context picks up on cultural and language nuance that keyword-based targeting often misses. This makes it a strong channel for reaching niche and diverse audiences with precision.
How do you report on ChatGPT advertising performance?
We provide clear, regular reporting covering impressions, clicks, and engagement. As the platform evolves, we will integrate new reporting capabilities as they become available.
