Digital Display Advertising
Advertising that finds your audience wherever they are online.
Digital display advertising is one of the most powerful and versatile channels in the modern media mix – and it’s our highest-performing digital channel. Through programmatic buying, we access display inventory across thousands of websites and apps, serving your creative to precisely defined audiences at scale, with real-time performance tracking and in-flight optimisation.
We plan and buy digital display across the Google Display Network and open programmatic exchanges, using a full suite of targeting and retargeting techniques to maximise the efficiency and impact of every campaign.
What we offer in digital display
Programmatic display
Automated, data-led buying across premium and open exchange inventory
Native advertising
Content-matched placements that integrate naturally with editorial environments
Retargeting
Re-engaging users who have already shown interest in your brand
Contextual targeting
Serving ads alongside relevant content for brand-safe, intent-led placements
Audience targeting
Reaching specific demographics, interests and behavioural segments
Digital display for multicultural audiences
Digital display is a particularly powerful tool for reaching multicultural and ethnic audiences online. Using contextual targeting, we can place ads across the digital destinations – news sites, entertainment platforms, community portals – that specific communities visit.
Combined with demographic and interest-based targeting, this allows for a level of cultural precision that broadcast channels simply can’t match.
FAQ’s
How much does digital display advertising cost?
Digital advertising offers great scope for flexibility and the costs will vary depending on the site type, duration, number of impressions and specific audience targeting.
What is the minimum budget for a digital display campaign?
Given the flexibility, digital often offers great value for money, but costs will always vary depending on the sites, duration and exposure.
How quickly can a digital display campaign go live?
If creative artwork is ready to go, then digital ads can often be turned on in a matter of a few days.
How do you report on digital display performance?
We will share the data provided by the media owners to help you understand the performance of your campaign.
