Digital Billboard Advertising
The flexibility of digital, the scale of outdoor.
Digital billboard advertising combines the high-impact, high-visibility presence of traditional outdoor with the flexibility and speed of digital media. Dynamic creative can be updated in real time, content can be scheduled by time of day or day of the week, and programmatic buying opens up digital outdoor inventory to the same data-led targeting principles as online advertising.
We plan and buy digital billboard media across the UK from large-format digital roadside screens (D48s and D96s) to digital 6-sheets, digital bus shelters and large-format digital urban screens.
Digital outdoor formats
Digital 48-sheet and 96-sheet screens
Large-format digital on major roadside sites
Digital Large Format
Flexible smaller-format digital in pedestrian and transport environments
Digital 6 sheet
Stand alone or bus shelters around towns and cities.
Programmatic
Landmark digital in city centres and commercial districts
Programmatic digital out-of-home
Programmatic DOOH (Digital Out-of-Home) allows digital billboard inventory to be bought through automated platforms, using audience data to deliver creative to the right screens at the right times. We have programmatic DOOH buying capability and can incorporate it into campaigns where it adds measurable value.
FAQ’s
How much does digital billboard advertising cost?
Digital billboards are by their nature more flexible, but the cost still varies depending on location, type, duration, seasonality and the individual media owner.
What is the minimum booking for a digital billboard?
The flexibility of digital means that technically you can buy impressions for as little as an hour. Most clients will book time based on their overall strategy.
How quickly can I get a digital billboard campaign live?
Digital allows much greater flexibility – if everything lines up, your campaign could go live the same day with some media owners. based on their overall strategy.
What is share of voice on a digital billboard?
This is how a media owner decides to share the minute. Some offer 10 seconds of a 60 second loop, some operate on a 20 second split of a 120 second loop. We can discuss this with you when selecting placements.
Is digital billboard advertising better than traditional billboards?
Not always. Traditional advertising gives you 100% occupancy of a space and repetition of impressions whereas a digital board is usually shared with other advertisers. Digital boards tend to be in better location, but this is not always the case and selection will depend on your audience.
