Digital Audio Advertising
Digital audio advertising: targeted listening, at scale.
Digital audio has transformed the way people listen. Streaming platforms, smart speakers and digital audio exchanges now account for an ever-increasing share of the hours UK adults spend with audio content. And alongside this trend, advertising within those environments has matured into a precise, data-led and highly effective channel.
We plan and buy digital audio advertising across the leading platforms and exchanges, using audience data to reach listeners at the right moment, in the right context.
Just some of our platform partners
Platforms and exchanges we buy
Spotify
The UK’s largest audio streaming platform, with rich demographic and interest targeting
DAX (Digital Audio Exchange)
Global’s digital audio marketplace, covering commercial radio streams, podcasts and music streaming
Amazon audio ads
Reaching listeners on Alexa-enabled devies and Amazon Music
Music streaming platforms
Amazon Music, YouTube Music, Deezer and others via programmatic audio
Why digital audio?
Digital audio reaches people in moments and environments that visual advertising can’t touch: cooking, commuting, exercising, relaxing. Ads are delivered at high completion rates in a one-to-one context, often without a skip option. Targeting by demographic, interest, location and listening behaviour makes it one of the most efficient channels for reaching specific audience segments.
FAQ’s
How much does Spotify advertising cost?
With Spotify, the costs of ads will be dependent on the ad duration, number of impressions and the specific targeting. Book a discovery call to find the right balance for your campaign.dividual media owner.
How much does digital audio advertising cost?
Some channels for digital audio will be more expensive than others, but the cost comes down to the duration and impressions with other factors like targeting also having an impact.
What is the minimum budget for Spotify advertising?
The budget you need for Spotify (and other digital audio) advertising will vary depending on the duration of your ad, the number of impressions you want to achieve and the audience targeting. Talk to us to understand what’s the best fit for your campaign objectives.
How quickly can a digital audio campaign go live?
With digital audio, campaigns can go live in a matter of days, but we would always recommend a few weeks to properly plan and prepare for any increase in enquiry traffic.
