Billboard Advertising
Billboard advertising that commands attention.
Billboard advertising delivers scale, impact and visibility that no other format can match. Whether you’re looking for a landmark roadside presence on a major arterial route, a premium backlit site in a busy urban area, or a large-format poster campaign across a specific region, we plan and buy billboard media for clients across the UK.
We work with all the major roadside media owners to access the full range of billboard formats, from standard 48-sheet and 96-sheet formats to premium large-format and digital-ready sites. Every recommendation is based on audience, location and campaign objectives, not on what’s easiest to book.
Billboard formats we buy
48-sheet roadside billboards
The UK’s most widely used large-format billboard. High visibility on main roads and urban routes
96-sheet billboards
Double the size, double the impact. Maximum scale on major roads and arterial routes
Premium and landmark sites
High-profile positions at major junctions, city centre locations, and landmark roadside sites
FAQ’s
How much does a billboard cost?
There is a huge range of variability in costs, depending on factors including site type, campaign duration, seasonality and the specific media owners involved.
How long is a typical billboard booking?
Usually a minimum of two weeks but it depends on your strategy and objectives. We can work with longer-duration campaigns longer or shorter timeframes, depending on the formats we use.
How far in advance do I need to book a billboard?
Digital OOH can be booked to start within 24 hours subject to creative approvals. Traditional billboards and other OOH options need more planning and will need to be booked in as early as we can to ensure we get the exact panels, locations and formats that you want.
Do I need to provide my own billboard artwork?
In most cases yes, but if you don’t have that capability, we can use our trusted partners to assist with this.
Can I book a single billboard or do I need a network?
Yes, you can book single billboards, although in most cases a single billboard booking will require a longer time commitment.
Is billboard advertising effective for small businesses?
Yes it can be extremely effective, if planned correctly – which is where we come in.
