About Us
Media expertise built over 18 years. Audience intelligence built over a lifetime.
Ad-Diversity was founded on a simple but powerful idea:
that the UK’s diverse communities represent some of the most valuable and underserved audiences in media, and that reaching them effectively requires more than a demographic tick-box. It requires understanding.
Led by Vickram Sembi, with more than 18 years of media planning and buying experience spanning outdoor, digital, audio and broadcast, Ad-Diversity brings that understanding to every campaign we plan and every pound of media we buy.
A different kind of media agency
Most media agencies treat diversity as a specialism to be bolted on. At Ad-Diversity, it’s incorporated into the very foundation of what we do. Our expertise in multicultural audience planning sits alongside a full-service media buying capability, meaning our clients don’t have to choose between cultural intelligence and channel depth. They get both, automatically.
We work with brands directly, and with agencies who want a specialist media buying partner operating discreetly behind the scenes. In both cases, the commitment is the same: rigorous planning, transparent buying, and campaigns that genuinely perform.
Specialist expertise across OOH, digital, radio, audio, TV and video
Deep knowledge of multicultural, ethnic and community media channels
Direct relationships with major media owners across all formats
A track record with brands in healthcare, sport, education, lifestyle and more
Working with agencies
Ad-Diversity is a trusted white-label partner to a number of agencies across the UK. If your agency needs specialist media buying expertise – whether for a single client campaign or as an ongoing capability – we can work seamlessly as an extension of your team.
Our involvement stays as visible or as discreet as you need it to be. Talk to us about agency partnerships.
